Performance & Efficiency
Company Sales are increasing but Profitability is decreasing
- Sales were increasing in double digits while Net Margin was at -2%
- Sales Team not forecasting properly
- Limited data available
- Limited promotional analysis
- High returns from seasonal busines
- We matched the client with our Smart Report package to highlight key business Strengths, Weaknesses, Opportunities and Threats. Being designed to understand and report a business in the simplest of ways, it was clear that the client needed to further build its Analytics.
- The client then decided to move forward with our Smart Forecasting Module (SFM) and Smart Trade Marketing Module (STMM). Profitability became positive within 3 months of our initial agreements.
- Profitability now ranges from 15% to 23%
- New Forecasting Accuracy Average up from 62% to 79%
- Promotions and Budgets are tracked and observed within the Sales and Marketing Team
- Lowest Return Level seen in over 3 years